It all started as a humble operation with hoochwine.dk, where we started selling wine online and shipping bottled wine from our small office space at Teglgårdstræde in Copenhagen.

We delivered wine to cafes, restaurants, company Friday bars, and more across Zealand, but despite our success, we felt there was still something missing.

Hooch Club was our monthly wine subscription that brought new wines to our beloved club members every month. For over two years, it was a unique way for us to connect with our community and share our passion for great wine, before it was retired.

In August 2024, we proudly launched our very own line of canned wines, and it quickly became clear that this was the perfect way to enjoy hooch! We’re thrilled to bring a convenient, high-quality option to our customers that’s as bold and refreshing as our brand.

In November 2024, we were excited to officially open the doors of our new store at Dannebrogsgade 4. After months of planning and preparation, we couldn’t wait to welcome our customers and share the unique experience we’ve crafted just for you.

We’re excited to introduce our own natural sparkling waters, made with all-natural ingredients! Get ready on April 18!

We’re thrilled about the year ahead! Exciting projects are in the works, and we can’t wait to share them with you. Stay tuned!